DESCRIPTION

Reporting directly to the Associate Athletic Director for Marketing, the Director of Digital Marketing creates and implements a comprehensive marketing strategy for department digital outlets, such as social media, video displays, email and text messaging, search engine optimization and web-based advertising.

The position is responsible for content generation through @ucsdtritons social media channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube), and collaborates in the management of individual team related accounts to promote and protect the UC San Diego athletics brand and to maximize interest, drive attendance, create affinity and revenue opportunities and increase external engagement. Working collaboratively with athletics staff, the incumbent manages equipment and content related to in-venue digital displays that create a positive and fun fan event experience.

The Director is responsible for managing news, content, and campaigns on @ucsdtritons main social media accounts and maintains a cross-channel content calendar to maximize interaction and engagement. Builds and nurtures online communities, actively engages with users, identifies brand advocates/influencers, and implements processes and procedures to regularly test, measure and improve digital engagement. The Director is a seasoned expert when it comes to the latest social media and digital marketing platforms, tools, and technologies and is familiar with and manages applicable hardware and software systems related to the department’s in-venue video displays. They drive organization-wide social media efforts, stay on the leading edge of trends and technologies, and advocate for new approaches that advance the department and its goals.

Serves as a strong facilitator and liaison to ensure alignment with and advance the institutional mission and goals. The incumbent will follow operating philosophies consistent with that of UC San Diego, the Athletic Department, the NCAA, and all related governing organizations, and maintain a deep commitment to diversity in all of its forms. Triton Athletics promotes the pursuit of excellence, the strength of character, teamwork, ethical conduct, and diversity and is inextricably linked to the educational mission of the University.

QUALIFICATIONS

• Bachelor's degree in related area and / or equivalent experience / training with a college-level program.

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. Demonstrated knowledge and proficiency in digital media content creation and administration. Thorough knowledge/understanding of current sports design tactics and industry best practices.

• Demonstrated experience creating content for both wide and segmented audiences to help increase attendance and revenue, as well as enhance the fan experience and game day atmosphere for home contests. Keen knowledge of digital media trends and best practices.

• Thorough understanding of technical language and requirements of the assigned work. Extensive skills in audience targeting and paid promotion of digital media posts and web-based advertising campaigns.

• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs. Demonstrated skills in utilizing social media platforms including Facebook, Instagram, Twitter, etc, and strategies to leverage these channels.

• Thorough familiarity and experience with the operation of in-venue and various external video displays. Ability to troubleshoot and resolve hardware, connectivity and software issues related to digital displays.

• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide content consistent with the organization's message and in keeping with management directives and client objectives. Demonstrated experience assessing digital media performance. Ability to draw insight from data analytics and communicate recommendations to management. Demonstrated ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion in all interactions.

• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for digital communications. In-depth understanding of maintaining brand equity and demonstrated ability to adhere to brand guidelines. Knowledge of effective storytelling principles and ability to write succinct, evocative and engaging digital media content.

• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities. Knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs. Experience with Microsoft products, Canva, Sprout Social, Google Analytics, Daktronics Show Control and other business and digital media tools.

• In-depth technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities. Experience in photo, graphic, and video production and publishing.

• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Ability to prioritize and handle multiple projects and deadlines in a fast-paced environment. Ability to identify and implement methods, procedures, and policies. Ability to use good judgment for problem solving.

• Demonstrated supervisory skills, including the ability to train, motivate, and evaluate student employees, interns and volunteers; to delegate tasks; to schedule sufficient staffing for simultaneous athletic events based on knowledge of all schedules and the needs for sporting events.

• Thorough interpersonal communication skills. Interpersonal skills including assertiveness, tact, flexibility, attentive/reflective listening, respectfulness, diplomacy, flexibility and patience. Demonstrated ability to interact effectively with individuals across the range of academic and professional backgrounds, genders, sexual orientations, ethnicities, cultures and other personal factors, both inside and outside the organization. Proven excellent communication skills, both oral and written, to provide information with content that is concise and appropriate for the intended audience. Ability to maintain composure while under the stress, pressure and time-sensitive demands of the job.

• Demonstrated the ability to follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms.

• Knowledge and strong interest in college athletics, game production, social media, and digital marketing.

• Strong organizational skills including ability to prioritize time, plan, and follow projects through to completion. Strong demonstrated ability to prioritize multiple tasks and meet multiple deadlines in a dynamic environment with numerous interruptions and fluctuating priorities. Ability to develop and adjust routines and procedures as needed. Ability to meet established deadlines, with attention to detail and a keen focus on quality.

• Must maintain current knowledge of applicable rules and standards of the affiliated athletic conference and the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the campus adheres, and, at all times avoid any and all violations of these rules and standards. Understanding and adherence to all Big West Conference and NCAA rules and regulations.

SPECIAL CONDITIONS

• Work schedule will include evenings, weekends, and holidays. Must be able to travel to out-of-town meetings and athletic competitions.

• Valid Driver's License required. May participate in the DMV Pull program and maintain a clean DMV record.

• Job offer is contingent upon satisfactory clearance based on Background Check and DMV Check results.

• This position is a mandated reporter of known or suspected child abuse or neglect, according to the California law, Child Abuse and Neglect Reporting Act (CANRA).

• This position is a campus security authority (CSA) for the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which is a federal law requiring disclosure of information about crimes on and around campus.