Communications Specialist - Bilingual - 116037
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#116037 Communications Specialist - BilingualFiling Deadline: Wed 5/25/2022
For the safety and well-being of the entire university community, the University of California requires, with few exceptions, that all students, faculty and staff be vaccinated against the COVID-19 virus and influenza before they will be allowed on campus or in a facility or office. For more information visit: Flu Vaccine Mandate / COVID Vaccine Policy
UCSD Layoff from Career Appointment: Apply by 05/16/2022 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants: Apply by 05/25/2022. Eligible Special Selection clients should contact their Disability Counselor for assistance.
This position will work a hybrid schedule which includes a combination of working both onsite at the Altman Clinical and Translational Research Institute and remote.
The Altman Clinical and Translational Research Institute (ACTRI), an organized research unit at UCSD, was established to provide education, training and infrastructure for clinical research in the San Diego area that encompasses four hospital systems, two universities and four biomedical research organizations. The mission of the ACTRI is to create an environment that advances health care through interactions between basic scientists, clinical investigators, community physicians, and patients.
The Communications Specialist contributes to and implements a comprehensive communications strategy across the ACTRI's social media channels (Twitter, Instagram, Facebook, LinkedIn, YouTube, etc.), website and written newsletters to increase awareness for the institution's research, education, and community impact. Working closely with ACTRI unit leaders and UCSD Health Marketing and Communications colleagues, this position will plan and develop content to manage, maintain, and grow our social media channels.
The Communications Specialist will work closely with Marketing and Communications to create, edit, update and integrate digital data for managed websites and related functions. They are responsible for regular posting of news, content and campaigns on the institution's social channels, maintaining a cross-channel content calendar, posting the right content at the right time and platform to maximize engagement. This position builds and nurtures online communities, actively engages with users, and implements processes and procedures to regularly test, analyze and improve digital engagement.
The specialist is an expert when it comes to the latest social platforms, tools and technologies. They drive social media efforts, stay on the leading-edge of trends and technologies, are creative content creators, and advocate for new approaches that advance communications objectives. As a member of the communications team, the specialist also possesses excellent writing skills to translate scientific concepts in an engaging way.
The specialist will work across ACTRI units, including the Center for Community Health and other Population Science areas, involving bilingual communications (Spanish/English) to reach key audiences across southern California. Support communications and coordination for the San Diego County Childhood Obesity Initiative (COI). The COI is a public-private partnership applying a collective impact approach to address policy, system, and environmental changes impacting children’s health.
Seven (7) years of related experience, education/training, OR a Bachelor’s degree in related area plus three (3) years of related experience/training.
Must be bilingual. Fluent in English and Spanish.
Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. Thorough expertise and proficiency in digital media content creation and administration. Demonstrated experience developing creative, engaging, strategic content across a variety of social media platforms.
Thorough knowledge of location protocols and channels for communication internally and externally. Extensive skills in audience targeting, and experience with generating organic growth.
Proven working knowledge of delivering public educational programs. Thorough working knowledge of current public education programs and trends. Experience working with community-based organizations, direct health-services providers, researchers, professional associations, and businesses. Demonstrated working skills to produce and deliver programs and conducting needs assessment.
Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. Understanding of social algorithms for each platform. Demonstrated experience utilizing content management systems and / or relevant web applications used for production and website development. Experience with Google suite, Microsoft Office, Adobe Creative Suite, SproutSocial and other business and digital media tools.
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences. Demonstrated interest in and affinity for environmental science and climate change communications.
Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. Knowledge of effective storytelling principles and ability to write succinct, evocative and engaging digital media posts.
Proven knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences. Demonstrated experience assessing digital media performance. Ability to draw insight from data and communicate recommendations to management.
Solid written, verbal, interpersonal communications, active listening and political acumen skills. Demonstrated experience translating complex subjects into compelling social media content. Possesses sound news judgement, and understands the power of social media as a news-generating tool.
Prior professional experience working on behalf of a brand or agency. Knowledge of digital media trends and best practices.
- Master's degree.
- Employment is subject to a criminal background check.
- Occasional evenings and weekends may be required.
Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).
UC San Diego Health Sciences is comprised of our School of Medicine, Skaggs School of Pharmacy and Pharmaceutical Sciences, The Herbert Wertheim School of Public Health and Human Longevity Science, and our Student Health and Well-Being Department. We have long been at the forefront of translational - or "bench-to-bedside" - research, transforming patient care through discovery and innovation leading to new drugs and technologies. Translational research is carried out every day in the hundreds of clinical trials of promising new therapies offered through UC San Diego Health, and in the drive of our researchers and clinician-scientists who are committed to having a significant impact on patient care. We invite you to join our team!
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