Communications & Marketing Manager - Hybrid - 119930
As a federally-funded institution, UC San Diego Health maintains a marijuana and drug free campus. New employees are subject to drug screening.
#119930 Communications & Marketing Manager - HybridFiling Deadline: Mon 11/28/2022
UC San Diego values equity, diversity, and inclusion. If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.
For the safety and well-being of the entire university community, the University of California requires, with few exceptions, that all students, faculty and staff be vaccinated against the COVID-19 virus and influenza before they will be allowed on campus or in a facility or office. For more information visit: Flu Vaccine Mandate / COVID Vaccine Policy
UCSD Layoff from Career Appointment: Apply by 11/16/2022 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants: Apply by 11/28/2022. Eligible Special Selection clients should contact their Disability Counselor for assistance.
This position will work a hybrid schedule which includes a combination of working both onsite at Moores Cancer Center and remote.
The Moores Cancer Center (MCC) is one of just 53 National Cancer Institute (NCI) designated Comprehensive Cancer Centers. This designation is reserved for cancer centers with the highest achievements in cancer research, clinical care, education, and community contributions. As such, MCC ranks among the top centers in the nation. MCC strives to stay at the forefront of emerging cancer research in a patient-centric environment with the goal of reducing cancer's burden on San Diegans.
MCC's mission is to transform cancer care in our catchment area and beyond by driving exceptional scientific discoveries, and innovations in prevention, detection, care, and training. MCC will make a global impact on improving health by reducing cancer burden through accelerated discovery and translation, compassionate and interdisciplinary care, education and community engagement, with the foundation of our core values - Excellence, Innovation and Risk-Taking, Collaboration, Diversity and Service.
The Marketing & Communications Manager (MCM) contributes to and implements a comprehensive communications strategy across the MCC's social media channels (Twitter, Instagram, Facebook, LinkedIn, YouTube, etc.), website and digital newsletters to build the reputation and position of MCC's research and research impact by communicating to the research members of MCC, the community partners, donors, San Diegans, and pan-US research partners the opportunities for collaboration, funding, and successes of the MCC. Working closely with the Director, Executive Director, and MCC members and leaders in addition to UCSD Health Marketing and Communications colleagues, this position will plan and develop content to ensure that internal and external communication manage, maintain, and grow our social media channels, online presence, and written communications and branding.
The Marketing & Communications Manager oversees marketing, communications (internal and external relations), and branding efforts to enhance visibility and reputation of the center by highlighting the exceptional research efforts. The incumbent guides the weekly communications to researchers across UCSD, SDSU, LJI, VA, and Rady Children's Hospital informing them of research seminars, collaboration opportunities, presentations, and funding opportunities.
This position provides day-to-day management and direction of the MCC's strategic communications program, website, mass email database and email marketing, social media presence, communication needs/efforts, and creation and placement of branded materials.
The incumbent will work with UCSD Health Marketing and Communications to create, edit, update and integrate digital data for managed websites and related functions. They are responsible for regular posting of news, content and campaigns on the institution's social channels, maintaining a cross-channel content calendar, posting the right content at the right time and on the right platform to maximize engagement. This position builds and nurtures online communities, actively engages with users, and implements processes and procedures to regularly test, analyze and improve digital engagement.
The incumbent is an expert when it comes to the latest social platforms, tools and technologies. They drive social media efforts, stay on the leading-edge of trends and technologies, are creative content creators, and advocate for new approaches that advance communications objectives. The incumbent also possesses excellent writing skills to translate scientific concepts in an engaging way.
Seven years of related experience, education/training, OR a Bachelor’s degree in related area plus three years of related experience/training.
Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. Thorough expertise and proficiency in digital media content creation and administration. Demonstrated experience developing creative, engaging, strategic content across a variety of social media platforms.
Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. Knowledge and understanding of content creation on social media platforms, web applications, and emailed communications sent to large groups with content differentiated by group interest. Experience with Google suite, Microsoft Office, Adobe Creative Suite, and other business and digital media tools.
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences. Demonstrated interest in and affinity for health science and research communications.
Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. Knowledge of effective storytelling principles and ability to write succinct, evocative and engaging digital media posts.
Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences. Demonstrated experience assessing digital media performance. Ability to draw insight from data and communicate recommendations to management.
Solid written, verbal, interpersonal communications, active listening and political acumen skills. Demonstrated experience translating complex subjects into compelling social media content. Possesses sound news judgement, and understands the power of social media as a news-generating tool.
Knowledge of location protocols and channels for communication internally and externally. Extensive skills in audience targeting, and experience with generating organic growth.
Knowledge of email distribution platforms and skill in crafting announcement emails and digital newsletters.
Knowledge, interest and commitment to diversity, equity, and inclusion, and using digital communications to contribute to achieving DEI goals.
- Experience working with community-based organizations, direct health-services providers, researchers, professional associations, and businesses. Demonstrated working skills to produce and deliver programs and conducting needs assessment.
Employment is subject to a criminal background check.
Occasional evenings and weekends may be required.
Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).
If applicable, life-support certifications (BLS, NRP, ACLS, etc.) must include hands-on practice and in-person skills assessment; online-only certification is not acceptable.
UC San Diego Health Sciences is comprised of our School of Medicine, Skaggs School of Pharmacy and Pharmaceutical Sciences, The Herbert Wertheim School of Public Health and Human Longevity Science, and our Student Health and Well-Being Department. We have long been at the forefront of translational - or "bench-to-bedside" - research, transforming patient care through discovery and innovation leading to new drugs and technologies. Translational research is carried out every day in the hundreds of clinical trials of promising new therapies offered through UC San Diego Health, and in the drive of our researchers and clinician-scientists who are committed to having a significant impact on patient care. We invite you to join our team!
Applications/Resumes are accepted for current job openings only. For full consideration on any job, applications must be received prior to the initial closing date. If a job has an extended deadline, applications/resumes will be considered during the extension period; however, a job may be filled before the extended date is reached.
To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.
UC San Diego Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see: http://www-hr.ucsd.edu/saa/nondiscr.html
UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.