Job Description

Payroll Title:
Hiring Salary Range
$70,000 - $80,000 /Year
Appointment Type:
Appointment Percent:
Total Openings:
Work Schedule:
Variable, 8 hrs/day, Variable

#119128 Assoc AD - Marketing

Extended Deadline: Mon 12/5/2022

UC San Diego values equity, diversity, and inclusion. If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.

For the safety and well-being of the entire university community, the University of California requires, with few exceptions, that all students, faculty and staff be vaccinated against the COVID-19 virus and influenza before they will be allowed on campus or in a facility or office. For more information visit: Flu Vaccine Mandate / COVID Vaccine Policy

UCSD Layoff from Career Appointment: Apply by 09/29/22 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.

Special Selection Applicants: Apply by 10/10/22. Eligible Special Selection clients should contact their Disability Counselor for assistance.

Job posting will remain open until a suitable candidate has been identified.


The University of California San Diego is seeking qualified applicants for the position of Associate AD-Marketing. UC San Diego, located in La Jolla, in the San Diego Metropolitan area, enrolls over 35,000 students, earned recognition as one of the world’s premier research universities, and is ranked as one of the top-10 public universities in the nation.

UC San Diego Athletics has a proud tradition of academic and athletic excellence, sponsors 23 varsity sports, and is reclassifying to NCAA Division I as a member of the Big West Conference. Triton Athletics consistently ranks as one of the most successful athletic programs, ranking among the top 7 nationally in the Learfield Director’s Cup on 13 different occasions and has finished second overall three times.

As a senior management team leader, the incumbent will lead the team responsible for Marketing, advertising and promotion plans, strategic initiatives and messaging across all 23 sport programs at UC San Diego to maximize interest, drive attendance, create affinity and revenue opportunities among internal and external audiences. This position will be responsible for ideation, planning and execution of game day operations and experiences for all audiences

This position will be responsible for increasing awareness, engagement, and conversion through integrated marketing strategies across events, traditional, and digital tactics. This position will include supervision and training of marketing Interns and students including recruiting, training and scheduling part-time staff and student employees. The Assoc Director will need to possess an innovative and creative mind to produce marketing strategies that work cooperatively with the areas of graphic design, photography, video production, ticketing, digital media, public relations, alumni relations and development during a transformative time for UC San Diego Athletics. This position will be responsible for ensuring Athletics marketing and advertising campaigns and all promotional materials align with university brand standards. Work strategically with other senior leadership related to development, marketing, corporate sponsorship and event operations to maximize revenues and create comprehensive marketing campaigns and manage marketing operating budget. The Assoc Director will also need to possess the experience and skill set to interact with a broad spectrum of internal and external constituencies.

The incumbent will follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms. Triton Athletics promotes the pursuit of excellence, strength of character, teamwork, ethical conduct, and diversity, and is inextricably linked to the educational mission of the University.


  1. Bachelor's degree in related area and / or equivalent experience / training.

  2. Professional knowledge of the philosophy and objectives of NCAA athletics programs, as well as the rules and regulations related to logo use, advertisements, student-athlete eligibility and amateurism, playing and practice schedules, and the restrictions for extra benefits to student athletes. Demonstrated integrity and commitment to academic excellence. Incumbent should have broad experience with university Athletics and/or sports marketing planning and execution.

  3. Strong analytical and written communication skills. Demonstrated supervisory skills, including the ability to train, motivate, and evaluate student employees, interns and volunteers; to delegate tasks; to schedule sufficient staffing for simultaneous athletic events based on knowledge of all schedules and the needs for sporting events.

  4. Thorough knowledge of marketing mediums and funding sources.

  5. Thorough knowledge of communication principles, media, and marketing techniques. Ability to independently exercise judgment within broadly defined guidelines and policies and select methods, techniques and evaluation criteria to obtain results which may impact the Intercollegiate Athletics program and the University. Experience and knowledge in a university and athletics marketing office working with ticketing platforms, sales, customer service and client services.

  6. Strong project management skills. Strong analytical, administrative, organizational, and decision-making skills and abilities; superior attention to detail; strong time-management skills; ability to plan for human and physical resource needs and to revise plans in response to changes of athletic program priorities, venues and schedules. Proven ability to prioritize and pace multiple and complex responsibilities on several projects, simultaneously and on schedule; ability to work effectively with frequent interruptions, fluctuating workloads, changing priorities, and under pressure. Ability to work independently to identify and implement methods, procedures, and policies that lead to effectively manage marketing operations.

  7. Effective interpersonal communication and political acumen skills. Highly effective verbal and written communication skills in the English language. Interpersonal and customer service skills including assertiveness, tact, flexibility, attentive/reflective listening, respectfulness, diplomacy, flexibility and patience. Demonstrated ability to interact effectively with individuals across the range of academic and professional backgrounds, genders, sexual orientations, ethnicities, cultures and other personal factors, both inside and outside the organization. Proven excellent communication skills, both oral and written, to provide information with content that is concise and appropriate for the intended audience. Ability to maintain composure while under the stress, pressure and time-sensitive demands of the job. Ability to establish and maintain cooperative working relationships with promoters, staff, students, and clients.

  8. Proven skills in event and media activities management. Working knowledge of booking & contract process for special events including, but not limited to: interpreting contracts, booking software, diagram software, and university policies.

  9. Skill in mentoring less experienced staff. Demonstrated supervisory skills, including the ability to train, motivate, and evaluate student employees, interns and volunteers; to delegate tasks; to schedule sufficient staffing for simultaneous athletic events based on knowledge of all schedules and the needs for sporting events.

  10. Bachelor’s degree in a related discipline (such as Business Administration, Marketing or related field ) and/or equivalent experience/training with an academic athletic program; or an equivalent combination of education and experience; and knowledge and abilities essential to the successful performance of the duties assigned to the position. Minimum of five (5) years related experience with no less than three (3) years in a marketing

  11. Ability to follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms. Thorough knowledge of the NCAA mission, values and goals regarding teamwork, diversity, fair play, financial integrity and commitment to academic excellence. Compassionate and respectful understanding of the student-athlete's experience at a UC or like institution.


  • Work schedule will include evenings, weekends and holidays.

  • Must be able to travel to out-of-town meetings and athletic competitions.

  • Valid Driver's License required. Incumbent may participate in the DMV Pull program and maintain a clean DMV record.

  • Background check required.

  • This position is a mandated reporter of known or suspected child abuse or neglect, according to the California law, Child Abuse and Neglect Reporting Act (CANRA).

  • This position is a campus security authority (CSA) for the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which is a federal law requiring disclosure of information about crimes on and around campus.

Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see:

UC San Diego is a smoke and tobacco free environment. Please visit for more information.

Application Instructions

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