Job Description

Payroll Title:
EM Creative Services
Hiring Pay Scale
$75,000 - $85,000 / Year
Appointment Type:
Appointment Percent:
Total Openings:
Work Schedule:
Days, 8 hrs/day, Mon - Fri

#126718 Web Marketing Specialist

Extended Deadline: Wed 12/6/2023

UC San Diego values equity, diversity, and inclusion. If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.

UCSD Layoff from Career Appointment: Apply by 11/20/23 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.

Special Selection Applicants: Apply by 11/29/23. Eligible Special Selection clients should contact their Disability Counselor for assistance.

Job posting will remain open until a suitable candidate has been identified.


Under the direction of the Director of EM Marketing & Communications and with work direction from the Senior Communications Specialist, the Web Marketing Specialist is responsible for developing and maintaining innovative, responsive, user-friendly and accessible designs that achieve brand promotion and user experience goals for the Enrollment Management websites (including but not limited to,, and, email campaigns, and other digital communications vehicles. In this role, the Web Marketing Specialist uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine and moderately complex website applications while adhering to brand standards and search engine optimization best practices.

The Web Marketing Specialist will manage existing EM websites as well as the design and implementation of any new websites for the departments of Enrollment Management. The Specialist and will manage HTML email templates in the Customer Relationship Management (CRM) system, Slate, including creating and evaluating email campaign templates and working with variable data.

The Web Marketing Specialist conducts research of competitor sites to guide evolution of digital properties. They are responsible for developing and maintaining accessible designs that achieve brand promotion and user experience goals for web and email. The Specialist will utilize Google Analytics to ensure measurement and reporting on site performance and make data-informed decisions on content updates.

The Web Marketing Specialist works with all EM department staff to manage both website development as well as routine updates and maintenance. They will advise EM senior leadership on web and other digital marketing and communication trends, solutions and approaches. They will consult with and advise the Creative Services team and EM stakeholders regarding web and email best practices, including accessibility, information architecture, user experience, and related aspects of digital communications. They will exercise good judgment in selecting methods and techniques for obtaining solutions.

Cover letter required for a complete application.


  • Bachelor's degree in related area and / or three years equivalent experience / training.

  • Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.

  • Thorough understanding of technical language and requirements of the assigned work.

  • Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.

  • Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.

  • Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.

  • Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.

  • Thorough interpersonal communication skills.

  • Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.

  • Technical knowledge and experience in the creation, analysis, administration and maintenance of websites using client-sided coding such as XHTML, CSS, JavaScript.

  • Knowledge of online security practices, including data sharing security and best practices.

  • Ability to update all EM websites in accordance with Web Content Accessibility Guidelines (WCAG) 2.0, level AA standards.

  • Technical knowledge and experience understanding data lead sources and fields within the CRM database for both prospects and applicants as they relate to email HTML template design.

  • Thorough understanding of search engine optimization, email marketing and user experience best practices, A/B testing, conversion optimization, and website analytics analysis.

  • Demonstrated project coordination experience, ability to set timeframes and meet deadlines, including the ability to be flexible and manage simultaneous projects with varying priorities.

  • Ability to work with customers to define project requirements and to collaborate during development and testing.

  • Ability to prioritize, organize, assess, and coordinate programs and activities with other staff, departments and organizations to meet multiple deadlines and goals.


  • Duties may require direct contact with children (defined as individuals under the age of 18). Completion of the Child Abuse and Neglect Reporting Act (CANRA) form is required.

  • Job offer is contingent upon a satisfactory clearance based on background check results.

  • Available to work evenings/weekends during peak periods; some domestic travel may be expected.

Pay Transparency Act

Annual Full Pay Range: $59,700 - $124,300 (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: $28.59 - $59.53

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see:

UC San Diego is a smoke and tobacco free environment. Please visit for more information.

Application Instructions

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