Job Description

Payroll Title:
Hiring Pay Scale
$111,150 - $138,000 / Year
Greenwich Drive
Appointment Type:
Appointment Percent:
Total Openings:
Work Schedule:
Days, 8 hour shifts, Monday - Friday

#130311 Senior Marketing Manager - Hybrid

Extended Review Date: Fri 7/19/2024

UC San Diego values equity, diversity, and inclusion. If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.

Special Selection Applicants: Apply by 06/27/24. Eligible Special Selection clients should contact their Disability Counselor for assistance.

This position will work a hybrid schedule which includes a combination of working both onsite at Greenwich Drive and remote.

This position will remain open until filled.


The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies aimed at driving growth across designated clinical programs while elevating UC San Diego Health as the health system of choice for consumers. The individual draws on knowledge of marketing concepts to select appropriate methods and techniques and evaluation criteria for measuring results.

This role oversees the coordination of promotional campaigns, advertising plans, and the monitoring of all consumer-focused tactics to gauge effectiveness, with a key emphasis on reporting and presenting results to stakeholders. The expectation is that these cohesive strategies will differentiate UC San Diego Health and forge a meaningful connection with the constituencies UC San Diego Health serves to drive patient acquisition and brand preference.

This position also encompasses project management responsibilities for corporate initiatives and specialized projects as assigned. Close collaboration with clinical program leadership and various internal teams - including social media, press and media, creative services, content, and digital - is essential to ensure alignment across all marketing efforts.


  • Develop and execute strategic marketing plans, incorporating traditional and digital strategies to promote clinical programs and services.
  • Collaborate with cross-functional teams including clinical, operational, and executive leadership, to align program goals, target audiences and messaging.
  • Conduct market research to identify consumer needs, preferences, and trends in health care services.
  • Create effective marketing materials, including printed collateral and digital assets, in collaboration with internal teams.
  • Stay updated on industry trends and compliance regulations (particularly HIPAA and data privacy), ensuring proper integration into strategic planning.
  • Manage advertising campaigns across various channels to reach target audiences and generate leads.
  • Monitor and analyze marketing performance, using key performance indicators to set goals and optimize accordingly.
  • Lead recurring status calls with clinical teams, including leadership.
  • Develop and deliver presentations of marketing initiatives and results to various levels of leadership.
  • Ensure brand protection and adherence to brand standards across all marketing efforts.


  • Nine (9) years of related experience, education/training, OR a Bachelor’s degree in related area plus give (5) years of related experience/training.


  • Proven track record in devising and executing marketing strategies aimed at promoting healthcare services/products to consumers.

  • Experience in developing marketing plans specifically tailored to reach diverse patient populations, with a specific focus on Spanish-speaking audiences.

  • Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.

  • Proficiency in CRM marketing to generate leads and drive patient acquisition.

  • Proficiency in marketing analytics tools, digital marketing platforms, and Microsoft Office suite.

  • Familiarity with Asana as a project management system and Siteimprove as a web analytics tool.

  • Skilled in developing impactful presentations and report outs for internal and external stakeholders, highlighting complex information in a clear and concise manner.

  • Keen attention to detail and ability to maintain a high level of accuracy under high volumes of work and deadlines.

  • Proficiency in agile strategy adaptation, seamlessly pivoting in response to new insights and emerging information.

  • Demonstrated capability to multitask effectively and take initiative, adept at working autonomously while maintaining the ability to prioritize tasks efficiently as required.


  • Must be able to work various hours and locations based on business needs.

  • Employment is subject to a criminal background check and pre-employment physical.

Pay Transparency Act

Annual Full Pay Range: $91,300 - $170,700 (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: $43.73 - $81.75

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

If applicable, life-support certifications (BLS, NRP, ACLS, etc.) must include hands-on practice and in-person skills assessment; online-only certification is not acceptable.

UC San Diego Health is the only academic health system in the San Diego region, providing leading-edge care in patient care, biomedical research, education, and community service. Our facilities include two university hospitals, a National Cancer Institute-designated Comprehensive Cancer Center, Shiley Eye Institute, Sulpizio Cardiovascular Center, the only Burn Center in the county, and and dozens of outpatient clinics. We invite you to join our team!

Applications/Resumes are accepted for current job openings only. For full consideration on any job, applications must be received prior to the initial closing date. If a job has an extended deadline, applications/resumes will be considered during the extension period; however, a job may be filled before the extended date is reached.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

UC San Diego is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

For the University of California’s Affirmative Action Policy please visit:
For the University of California’s Anti-Discrimination Policy, please visit:

UC San Diego is a smoke and tobacco free environment. Please visit for more information.

UC San Diego Health maintains a marijuana and drug free environment. Employees may be subject to drug screening.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online