Marketing Specialist 2 - 113207
#113207 Marketing Specialist 2Extended Deadline: Mon 1/24/2022
For the safety and well-being of the entire university community, the University of California requires, with few exceptions, that all students, faculty and staff be vaccinated against the COVID-19 virus and influenza before they will be allowed on campus or in a facility or office. For more information visit: Flu Vaccine Mandate / COVID Vaccine Policy
UCSD Layoff from Career Appointment: Apply by 12/03/21 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants: Apply by 12/15/21. Eligible Special Selection clients should contact their Disability Counselor for assistance.
UC San Diego career employees will have priority consideration for this position. Recruiters will begin to refer qualified internal applicants after the first 7 days of the job posting. Qualified external applicants may be referred to the hiring department, if a qualified pool of internal candidates is not identified and upon the request of the hiring manager.
This position will remain open until suitable candidates are identified.
The Division of Extended Studies (DES) at UC San Diego is fully self-supporting, operating year-round (12 months of active instruction) with a budget of $47 million annually in primarily fee income. The unit has over 200 career employees, including academic, management, staff and executive, as well as represented and non-represented positions. Many casual or contract employees and student workers also serve in the organization. In addition, DES employs more than 1,000 active by-agreement instructors.
DES operates in 200,000 square feet of managed space, including a large off-campus classroom facility. The unit maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capability. DES also has a strong web presence with e-commerce operating 24/7. There are over 60,000 enrollment transactions annually; 35,000 outreach certification transactions and 25,000 service transactions. DES supports a robust network of representatives, agents, and students (both residential and online) around the globe. Along with all of this, DES operates two television stations, a variety of public lecture programs and is active in federal, state, local, and private research and technical assistance programs and activities.
As of Fall 2020, the University has assumed ownership of a major downtown center for which DES is taking full financial and programming responsibility. The 66,000-square-foot building will support a rich mix of campus-based and community programs reflecting the teaching, research and public service mission of UC San Diego: classroom instruction, continuing education, arts and cultural performances, civic events and collaborative community projects.
The core responsibility of this role is managing client relations and maintaining the relationship between the Marketing Department and our academic partners. This includes managing day-to-day communications, coordinating meetings, and representing the marketing department as a front-line staff member. The Marketing Specialist 2 serves as the liaison between the client and the marketing functions to ensure business needs and goals are being met. Efforts to ensure success include coordinating, planning, developing, and supporting the execution of general marketing plans and objectives. This includes the coordination of calendars, vendor and third-party partnerships, promotional item purchases, and developing key messaging points for marketing collateral/materials in collaboration with Program Managers and supporting Marketing functions. This role will also be responsible for supporting marketing events, conducting basic marketing research, creating reports, and tracking and managing financial resources.
A cover letter is optional, but strongly encouraged.
Solid knowledge of marketing principles, concepts, strategies and best practices. Ability to think creatively and innovatively using professional judgement and discretion that comes from three to five (3 - 5) years of relevant experience in the field of marketing.
Solid experience and intimate understanding of traditional, digital, and emerging marketing channels, as well as executing omnichannel marketing campaigns. Experience with digital media including social media, blogs, pay-per-click advertising, and search engine optimization. Experience working with Google Ads is a plus.
Proven excellent copywriting/editing/proofreading skills for promotional material (print and online) and correspondence.
Experience in the development, writing, and presentation of marketing plans, strategies, and tactical performance reports using various marketing channels, principles and practices.
Experience planning and implementing marketing events and trade shows. Familiarity with researching and formulating partnerships with external organizations, professional groups, etc.
Ability in communicating effectively, clearly, accurately, persuasively, and patiently in person, on the phone, and in writing to constituents/clients of various levels and backgrounds.
Demonstrated experience tracking, reviewing, and reconciling financial data.
Solid knowledge of institutional products and services. Knowledge of customer service standards / procedures.
Knowledge of the campus and / or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
Written and interpersonal communication skills.
Ability to stay highly organized, efficient, and accurate project updates, and be able to perform multiple tasks for different teams/partners at the same time.
Job offer is contingent upon satisfactory clearance based on Background Check results.
Incumbent must be available for occasional evenings / weekends and may be required to attend conferences / programs both locally and out-of-town as requested.
Some overtime during peak periods may be required. Incumbent must have access to reliable transportation.
Duties may require direct contact with children (defined as individuals under the age of 18); completion of the Child Abuse and Neglect Reporting Act (CANRA) form will be required.
Incumbent should be able to lift heavy boxes of printed and other materials up to 50 pounds.
Our employees enjoy competitive compensation packages and educational opportunities in a diverse, stimulating workforce. Click here for Details
Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see: http://www-hr.ucsd.edu/saa/nondiscr.html
UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.