GLI Asst. Director for Exec. Ed. Marketing & Sales - 121341
#121341 GLI Asst. Director for Exec. Ed. Marketing & SalesExtended Deadline: Fri 3/31/2023
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UCSD Layoff from Career Appointment: Apply by 02/07/23 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants: Apply by 02/16/23. Eligible Special Selection clients should contact their Disability Counselor for assistance.
- This position is open until filled. First Review Date: 02/16/23.
The University of California’s only school of international affairs, the School of Global Policy & Strategy (GPS) provides a unique resource for training leaders, creating ideas, and building networks for the governance of globalization and its local impacts. GPS is internationally renowned for its innovative programs, superb faculty and outstanding students and now stands among the world's top graduate schools of international relations and is the established leader in its focus on Asia and the Americas. GPS instructs a diverse student body consisting of 60% domestic and 40% international students in MPP, MCEPA, MIA, BA-MIA, MAS, joint PhD with Department of Political Science, and executive education programs.
GPS also administers the International Studies Program, a fast-growing interdisciplinary program with over 1700 declared undergraduate majors, that offers a rigorous curriculum for undergraduate students interested in international affairs. Offering nine B.A. degree options, three combined BA/MIA programs, and a minor program, the International Studies Program explores the interaction between the international and national, global and local, contemporary and historical ideas shaping globalization. GPS is also the parent organization to major research centers: Center for Commerce and Diplomacy (CCD), Center on Global Transformation (CGT), Center for U.S.-Mexican Studies, 21st Century China Center, Fudan-UC Center on China, Institute on Global Conflict and Cooperation (IGCC), Policy Design and Evaluation Lab (PDEL), Laboratory on International Law and Regulation (ILAR), and Japan Forum for Innovation and Technology (JFIT).
This position uses skills as a seasoned, experienced sales professional to perform the full range of sales activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus community and to the general public of department and campus services, programs, or products. Has a full understanding of industry practices and campus policies and procedures; resolves a wide range of issues.
This position uses specialized knowledge of professional school education programs and private- and public-sector learning and development in conjunction with professional credibility to generate sales of the School's executive education programs. The programs reflect professional school curriculum in an abbreviated format simulating professional school private- and public-sector scenarios. This position is responsible for generating sales leads and revenue gained via selling access to GPS executive education programs under the Global Leadership Institute.
The primary purpose of this position is program promotion and revenue generation through program sales. This position identifies opportunities with a wide range of stakeholders and evaluates potential commercial partners for unique, customized educational programs. The position targets potential customers/clients/corporations/organizations both in the US and internationally and initiates outreach/sales/marketing activities geared toward specific private- and public-sector audiences. This position calls on potential clients and "sells" the product to upper-level decision makers in the private- and public-sector and other environments. The position is responsible for public relations and outreach for the School’s Global Leadership Institute executive education programs generating press releases, marketing materials, sales materials, and promotional pieces (social media, web, video, and traditional). The position represents the School in discussions with a wide variety of community groups and representatives (public, private, nonprofit, government, etc.).
This position interacts with senior-level leaders such as private- and public-sector human resources officials, and former program participants. The position will make presentations to corporate program directors, community leaders, and private- and public-sector managers outlining the advantages of purchasing executive education programs. The position briefs industry executives across industries to the value of doing business with GPS and cross-promotes other GPS initiatives. The position answers product related questions, explains the new technological capabilities (and system requirements) of the new learning modality, negotiates prices, and contract terms. Performs other complex projects within scope of description.
This position customizes education programs for corporate and government clients, developing suitable courses to meet client needs with a profitable outcome. The position works with clients on content requirements, faculty assignments, educational delivery location, and follow-up evaluations and ongoing client relationships.
The Assistant Director provides work direction to GLI support staff and student employees. The Assistant Director will provide support to the Director for special assignments and administrative functions, meeting deadlines.
Ability to travel regionally (frequent), nationally, and internationally as required (rare); occasionally overnight. Occasional evenings and weekends may be required.
Must have access to reliable transportation. Must be able to rent a car, hold a driver's license, and hold auto insurance.
This position offers a hybrid work arrangement, which includes a combination of onsite and remote work.
Knowledge and at least five (5) years experience demonstrating standard marketing principles, their application to domestic and international markets in order to develop, write, and present marketing plans, sales presentations, and marketing materials via traditional mechanisms as well as social media, video, web, etc.
Significant experience developing sales approaches, delivering sales presentations to groups and to individuals, particularly to senior-level decision makers and ideally regarding an education related product/service. Experience "closing" sales with tangible sales results.
Thorough knowledge of communication principles, media, and marketing techniques. Experience conducting market research: collecting data, analyzing trends, conducting a cost/benefit analysis, etc.
Knowledge of and experience developing sales strategies/ Experience generating his/her own sales leads. Experience making sales presentations to individuals and groups, including to high-level decision makers and technically savvy audiences.
Experience developing a high-level brand identity, preferably in a start-up organization or for a new product/service/program in an existing, larger organization. Experience creatively developing a brand to match an organization's vision/mission/strengths with sales opportunities. Experience developing branding policies and communicating those concepts to staff.
Thorough knowledge of the campus products and services. Ability to learn about the programs and capabilities of the Global Leadership Institute, ability to translate Global Leadership Institute's educational programs into a marketable product in a competitive business environment
Strong analytical and written communication skills. Knowledge and the ability to communicate persuasively to convey the vision and mission of an organization and/or brand. Experience working in a client- or customer- focused environment of excellence.
Thorough knowledge of the campus, including its achievements, mission, vision, goals, objectives and infrastructure. Ability to learn about the School of Global Policy and Strategy’s mission, programs, and philosophy. Experience working in an organization with a strong sense of identity and purpose.
Strong interpersonal communication and political acumen skills. Ability to establish and sustain credibility with all constituents including private- and public-sector clients, staff, students, faculty, and sponsors/donors.
Excellent ability to communicate effectively in writing and verbally with all levels of individuals in small and large organizations, including presentation skills and facility with up-to- date technology. Skill to communicate clearly, effectively, tactfully, flexibly, and patiently in person and remotely (e.g., phone, video conferencing, etc.).
Experience creating, analyzing, tracking and evaluating a marketing program with tangible sales results.
Thorough knowledge of marketing mediums and funding sources.
Strong skills in event and media activities management.
- Job offer is contingent on clear Background Check.
Pay Transparency Act
Annual Full Pay Range: $53,600 - $111,600 (will be prorated if the appointment percentage is less than 100%)
Hourly Equivalent: $25.67 - $53.45
Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).
Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).
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Job Reference #: 121341