Job Description

Payroll Title:
MARKETING SPEC 3
Department:
MARKETING
Salary Range
Commensurate with Experience
Worksite:
Greenwich Drive
Appointment Type:
Career
Appointment Percent:
100%
Union:
Uncovered
Total Openings:
1
Work Schedule:
Days, 8 hrs/day, Monday-Friday

As a federally-funded institution, UC San Diego Health maintains a marijuana and drug free campus. New employees are subject to drug screening.

#112900 Senior Marketing Manager

Initial Review Date: Tue 11/30/2021

For the safety and well-being of the entire university community, the University of California requires, with few exceptions, that all students, faculty and staff be vaccinated against the COVID-19 virus and influenza before they will be allowed on campus or in a facility or office. For more information visit: Flu Vaccine Mandate / COVID Vaccine Policy

UCSD Layoff from Career Appointment: Apply by 11/18/21 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.

Special Selection Applicants: Apply by 11/30/21. Eligible Special Selection clients should contact their Disability Counselor for assistance.

This position will remain open until filled.

DESCRIPTION

The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies and tactical plans to drive growth across designated clinical programs, including oncology and cardiovascular services. The individual draws on knowledge of marketing concepts to select appropriate methods and techniques and evaluation criteria for measuring results.This role manages the oversight of promotional campaigns, advertising plans and monitoring of all efforts to determine effectiveness.

The expectation is that these cohesive strategies will differentiate UC San Diego Health and forge a meaningful connection with the constituencies UC San Diego Health serves to drives patient acquisition and brand preference. This individual will also assume project management responsibilities for corporate initiatives and special projects as assigned. This individual works closely with clinical program leadership and internal teams including social media, press and media, creative services, content and web team to ensure alignment.

Key Responsibilities

  • Draws on available research to develop marketing strategies.
  • Builds targeted engagement plans, utilizing traditional and digital communication strategies.
  • Coordinates with other functional areas, including strategy, business development and patient communications in support of campaign objectives.
  • Monitors the effectiveness of marketing tactics through tracking ongoing analysis of key performance indicators, and refines based on learnings.
  • Delivers presentations of marketing initiatives and results to various levels of leadership.
  • Supports clinical programs with development of collateral materials.
  • Protects the brand and ensures adherence to brand standards.

MINIMUM QUALIFICATIONS

  • Seven (7) years of related marketing experience including knowledge and understanding of healthcare delivery, education/training, OR a Bachelor’s degree in related area plus three (3) years of related experience/training in marketing experience including knowledge and understanding of healthcare delivery.

  • Excellent written and verbal communication skills, including presentation skills.

  • Keen attention to detail and ability to maintain a high level of accuracy under high volumes of work and deadlines.

  • Strong interpersonal skills and ability to interact with physicians and clinical leaders at all levels.

PREFERRED QUALIFICATIONS

  • Deep understanding of healthcare marketing, preferably for oncology and/or cardiovascular services.
  • Advanced working knowledge of diseases/conditions and related treatments.
  • Experience with assisting in the development of advertising campaigns, working with creative and media agencies of record.
  • Strong project management and tactical execution skills.

SPECIAL CONDITIONS

  • Must be able to work various hours and locations based on business needs.
  • Employment is subject to a criminal background check and pre-employment physical.

Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).

UC San Diego Health is the only academic health system in the San Diego region, providing leading-edge care in patient care, biomedical research, education, and community service. Our facilities include two university hospitals, a National Cancer Institute-designated Comprehensive Cancer Center, Shiley Eye Institute, Sulpizio Cardiovascular Center, and several outpatient clinics. UC San Diego Medical Center in Hillcrest is a designated Level I Trauma Center and has the only Burn Center in the county. We invite you to join our dynamic team!

Applications/Resumes are accepted for current job openings only. For full consideration on any job, applications must be received prior to the initial closing date. If a job has an extended deadline, applications/resumes will be considered during the extension period; however, a job may be filled before the extended date is reached.

UC San Diego Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see: http://www-hr.ucsd.edu/saa/nondiscr.html

UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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