Job Description

Payroll Title:
Hiring Salary Range
$23.42 - $24.60 /hour
Appointment Type:
Appointment Percent:
Total Openings:
Work Schedule:
Days, 8 hrs/day, Mon-Fri

#111454 Public Relations Specialist

Filing Deadline: Tue 9/21/2021

For the safety and well-being of the entire university community, the University of California requires, with few exceptions, that all students, faculty and staff be vaccinated against the COVID-19 virus before they will be allowed on campus or in a facility or office. For more information visit:

UCSD Layoff from Career Appointment: Apply by 09/03/21 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.

Special Selection Applicants: Apply by 09/21/21. Eligible Special Selection clients should contact their Disability Counselor for assistance.


Birch Aquarium at Scripps is the non-profit public exploration center for world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fish and invertebrates from the cold waters of the Pacific Northwest to the tropical waters of Mexico and beyond. An interactive museum showcases research discoveries by Scripps scientists on climate, earth and ocean science and features five-dozen interactive elements. Birch Aquarium has an annual attendance of more than 460,000. The aquarium is the largest provider of K-12 ocean science education in San Diego County, reaching more than 55,000 school children each year through its on- and off-site programs.

At the Birch Aquarium at Scripps, we connect understanding to protecting our ocean planet. As the public outreach center for Scripps Institution of Oceanography, UC San Diego, we share the spirit of curiosity that drives Scripps’ global research to understand our planet. We engage people in science and invite them to ask questions, explore, and observe to better understand how our world works - Earth, ocean, atmosphere, and life - and our unique role in our global ecosystem. We use science to guide conservation action to support a healthy thriving planet where we feel hope for the future and empowered to make positive change. We connect people with each other, with nature, with science, and with a shared sense of purpose to care for our amazing one-and-only planet Earth.

Our values can be found here:

Job Location: Birch Aquarium is located at 2300 Expedition Way, La Jolla, CA 92037

All Birch Aquarium employees are expected to:

* Have an interest and the ability to work with people of all ages and backgrounds upholding UC San Diego's Principles of Community strengthen by its strategic plan for inclusive excellence (EDI)

* Whenever interacting with guests, provide superior guest service by modeling best guest service practices, standards, and guidelines

* Uphold the Aquarium’s Quality Standards by being Safe, Courteous, Engaging, and Inspiring

* Provide interactions that connect guests of all ages to our planet, promote curiosity, and inspire stewardship

* Provide support of all kinds to Aquarium guests and employees

* Have a positive attitude and the ability to be dependable, proactive, resourceful, and flexible.

Reporting and collaborating closely with the Director of Marketing and the marketing & communications team, the Public Relations Specialist is responsible for representing Birch Aquarium to both the public and the media. Creates writing press releases and blog content in order to proactively pitch news stories and manage relationships with key influencers. Through public relations efforts the position will help build Birch Aquarium’s reputation during an exciting time of growth and change.

  • Must be able to work a flexible schedule, including any evenings, weekends and holidays, as needed.


  • Minimum of three (3) years experience performing writing, marketing and PR duties in an agency or other fast-paced environment; or an equivalent combination of education and experience.

  • Knowledge of journalistic best practices and AP style. Ability to turn copy around quickly.

  • Experience writing compelling copy that is targeted to specific audiences via a variety of outlets including social media, websites, email marketing, video, printed brochures and publications, websites, emails, talking points, articles and reports.

  • Have prior experience coordinating media interviews and managing reporters.

  • Ability to establish positive relationships with news media that result in the placement of positive press coverage.

  • Proven ability to understand, explain and summarize complex concepts and to share them in simple language that is both scientifically accurate and accessible to lay audiences.

  • Strong skill to complete projects that require a high level of accuracy and attention to detail. Ability to work both independently and in collaboration with staff teams.

  • Familiarity and interest in science and/or environmental fields.

  • Prior experience writing news releases, media advisories, feature stories, blogs and media pitches.

  • Be an avid consumer of news across print, online, broadcast and social media.

  • Experience using Cision or other media list building software.

  • Working knowledge of concepts and principles of news, media communications and media relations.

  • General knowledge of the usage and applications of electronic communication tools and skill in using same.

  • Working knowledge of the location, its achievements, mission, vision, goals, objectives, programs and infrastructure.

  • Good written, verbal, interpersonal communication skills and political acumen.

  • Skill to maintain confidentiality.


  • Job offer is contingent upon satisfactory clearance based on Background Check results.

This position does not meet the criteria officially designated supervisory under HEERA, however; this position provides work direction to a student employee.

Our employees enjoy competitive compensation packages and educational opportunities in a diverse, stimulating workforce. Click here for Details

Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see:

UC San Diego is a smoke and tobacco free environment. Please visit for more information.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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