109329 - Web Manager/Rady School
#109329 Web Manager/Rady SchoolExtended Deadline: Wed 10/20/2021
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- This position is open until filled.
The Rady School of Management provides exceptional business education through its many academic degree programs. The Rady School's values are excellence, innovation, collaboration and integrity. The staff who work at the Rady School have created a highly participatory, high energy, upbeat environment where providing excellent customer service to our students and our faculty is a priority.
As a member of the UC San Diego Rady School of Management marketing and communications area, this position manages and oversees the redesign of the Rady School of Management website working closely with the Rady School director of marketing, external agencies, internal departments at the Rady School , and freelancers to execute the redesign plan and the digital strategy. The website, currently in the digital strategy phase, will be built on the campus CMS platform, Cascade. After the website launches, this position will manage the Rady website, including analytics, key metrics, performance and optimization, information architecture, user experience, new content being added, content updates, organization, implementation, and integration of all web properties within the Rady School of Management, as well as smaller sites required by our business and student groups.
The web manager has an expert foundation in working with Content Management Systems (CMS), proven experience with website project management, information architecture, digital strategy, 508 accessibility standards, with knowledge of user experience (UX) and interface design standards (UI), including proficiency in HTML and CSS.
This experienced digital communications professional gathers requirements, designs and develops a variety of simple to complex website applications, efficient and fast searching of metadata and responsive mobile designs.
This position manages content including ongoing publishing of school news, relevant and timely faculty research, student and alumni accomplishments, press releases, and feature articles, etc. The position reviews various site content for tone, accessibility, usability, and quality and reviews, collects and analyzes website user analytics and feedback in order to recommend appropriate enhancements. Additionally the position provides direction, guidance and instruction to departments and staff in website management, web tools and adherence to campus standards so that the user experience (particularly prospective students) is clear, current, and easy to use.
The web manager develops collaborative partnerships with internal Rady departments to help manage website content updates, gathers and analyzes site use analytics for internal units and their specific goals, and coordinates moving content from existing websites to the campus content management system (CMS). The position uses expert skills to analyzes website navigation for ease of use, recommending design layout and content placement. The position works with the Rady School IT unit, the campus UC San Diego Workplace Technology Services (WTS) and the Rady marketing team to improve usability, accessibility, provide quality digital images and to maintain campus and Rady's design standards and branding.
CMS - Provides analysis, consulting, and support assistance to business site owners and editors on content and technical issues. Creates and presents user training and materials in preparation for creating, maintaining, and self-publishing of their website content. Develops, manages and oversees website governance guidelines.
Customer Service - Provides high-level customer services with timely and effective communications.
Data Analytics - Manages and oversees analytics and performance of website. Utilizes common analytical tools (Google Analytics), develops reports of website usage and metrics for the Rady site as a whole and for specific departments or business units.
- Please submit a cover letter for a complete application.
Bachelor's degree in related area and/or equivalent combination of education and experience (such as experience in graphic arts, multimedia design, marketing/communications). Proficiency in HTML and experience with CSS.
Proficient in the use and management of CMS applications, site analytical tools (Google Analytics), experience tracking and analyzing traffic. Experience with Accessibility tools for reporting sites not meeting compliance requirements.
Google analytics and Google Tracker experience.
Experience using common UX/UI tools, experience applying best practices and user-centered design and content skills. Thorough experience using Dreamweaver, Adobe Photoshop, Adobe Illustrator, InDesign, and content managements systems (e.g., WordPress).
Technical skills in web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. Strong experience using tools such as YouTube, PDFs, embedded forms, etc. Experience in photo, graphic, and video production and publishing.
Specific experience and skill in writing content for the Web; experience translating an organizational mission and goals to a targeted audience. Skilled in proofreading, editing, content style, accessibility, usability and tone.
Proven experience with website project management, information architecture, digital strategy, 508 accessibility standards, with knowledge of user experience (UX) and interface design standards (UI).
Demonstrated experience with web project management, associated with the web development process. Experience with interactive web forms using a form building product such as Machforms or SharePoint.
Excellent customer service skills; rapport-building skills. Experience training end users pertaining to updating websites using a CMS, and advising on both the technical aspects of a CMS and web content best practices. Experience diplomatically keeping users on task with deliverables re web content and presentation.
Experience overseeing analytics and performance of website, experience developing metrics for particular sites/clients.
Google analytics certification.
Experience working as a digital/web and analytics manager for a university, business school, or other "non-profit" large organization. Experience in a graduate business school; familiarity with graduate business school target audiences, graduate degree programs, goals, admissions/recruitment approaches.
- Job offer is contingent on clear Background Check.
Job offer is contingent on successful engagement in the UC COVID-19 Vaccination program (fully vaccinated with documented proof or approved exception/deferral).
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see: http://www-hr.ucsd.edu/saa/nondiscr.html
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